Blog for what?

• By superficial, I mean simply that blogging rewards brevity and immediacy. No one wants to read a 9,000-word treatise online. On the Web, one-sentence links are as legitimate as thousand-word diatribes—in fact, they are often valued more. And, as Matt Drudge told me when I sought advice from the master in 2001, the key to understanding a blog is to realize that it’s a broadcast, not a publication. [Why I blog. Article by Andrew Sullivan. Published by The Atlantic] 
  

Blogs are outstanding tools for brief communication. If you are thinking about publishing an article thas contains many pages on a weblog, drop out the idea. And even though this [the shortness of the texts on blogs] turns out to be a reason for criticism by the ones that are not bloggers, Sullivan on his article mentioned above defends the idea that blogs are just like short cuts to major articles, news and propositions made in other internet vehicles. And he is right about it. 

On writing for an internet website [Planeta Educação, or Planet Education in english] whose major interest is education, I often develop written materials of 3 to 6 pages. When I come to my blog, Choosing the right Pill [or blogs since I have many because of my doctorate in education in which I analyze this tool on behalf of education] what I do is completely different.

I am also thinking about education and related stuff but, on doing so, I get through hyperlinks access to many other thinkers and exchange ideas with them, just like Sullivan says. This is the real thing on blogs. Everyone must at least try. From what I know, millions more will enjoy and embrace blogs.

By João Luís de Almeida Machado